Objective # 6: Paint the image of life along with your item

Ad-man Joe Sugarman had been one of many great very early professionals of content marketing.

He had been a master of long-copy magazine adverts for their company JS&A (a customer gadget company) — ads which were usually as compelling and interesting while the mag articles they showed up close to.

In their Copywriting Handbook, he described exactly exactly just how he may approach composing an advertisement for the Corvette.

“Feel the breeze blowing during your locks while you drive through the evening that is warm. Continue reading →