A/B Testing in Real World: A Message Marketer’s Journey through Online Dating Sites

A/B Testing in Real World: A Message Marketer’s Journey through Online Dating Sites

Test everything. Does an orange switch function better when compared to a button that is blue my e-mail? Test drive it. Exactly just What do I need to purchase at In-N-Out: two doubles that are double one 4Г—4? Test it. Is this Tinder profile picture with my loved ones a lot better than me personally browsing an epic wave in Tahiti? Test drive it.

Being a message marketer has taught me personally one critical thing: you won’t ever truly know what realy works most readily useful it and prove a rightful winner until you test. And in the last three years, I’ve taken my passion for screening optimization and used it to my dating life. This was previously embarrassing…until i discovered items that worked and things that didn’t, which made internet dating less concerning the guesswork and much more about science. Come join me personally back at my journey through A/B screening within the realm of online dating sites! Continue reading