Facebook Dating is not after Tinder, it’s away to get 50-somethings laid

Facebook Dating is not after Tinder, it’s away to get 50-somethings laid

Facebook Dating is not right here to defend myself against Tinder. It is here to battle OKCupid. And, make no mistake, it is aimed squarely in the age brackets where Facebook is still seeing development: old(er) individuals.

The clues had been immediately into the statement. “We are announcing a brand new collection of features… not far off, around dating!” a visibly amused Mark Zuckerberg beamed during their keynote during the company’s F8 meeting. Behind him, a super-sized display screen exhibited a graphic of 36-year-old Ime’s mocked-up profile that is dating. “This will likely be for building real, long-lasting relationships, not merely hook-ups,” Zuckerberg added.

As Zuckerberg pointed out, you will find 200 million people on Twitter whom list on their own as single. just What he sensibly dodged highlighting had been that unlike rival solutions which have to start out from scratch, Twitter currently understands every thing about them. The network that is social been asking individuals for his or her “relationship status” regarding the community since February 2004.

Into the wake regarding the Cambridge Analytica scandal and Zuckerberg’s dressing-down by Congress, he had been at discomforts to indicate that Dating has privacy at its heart. But making “meaningful relationships” takes a meaningful chunk of information.

While Tinder and, until recently, Bumble, be determined by Facebook information to aid build individual pages, Facebook’s Dating that is in-app feature be aimed more at Match.com. It’s less swipe-right and much more Friends Reunited. The stock cost of Match Group, which has Match.com OkCupid and Tinder, dropped by a lot more than 22 percent after Facebook’s statement. Continue reading