Hornet Becomes First Gay Private App to accommodate Native Editorial Content

Variation 4.0 rebrands LGBTQ websites Unicorn B ty and Vespa as Hornet Stories and Hornet Places along with content available these days natively inside the Hornet software

Today, Hornet, the whole world’s premiere homosexual myspace and faceb k, announces the launch of Hornet variation 4.0, which brings native editorial content in the Hornet application, a preliminary to promote function for the LGBTQ social network. Hornet will rebrand two editorial that is highly-successful internet internet sites, Unicorn B ty and Vespa, and fold them to your newly redesigned Hornet experience. The information will natively be located in the application underneath the Hornet Stories and Hornet Places tabs. The redesigned software combines the client appetite for breaking news and pop music tradition with all the current search for significant connections.

Within a period whenever numerous LGBTQ publications have actually actually folded, Hornet is building and expanding a newsr m this is certainly international of LGBTQ reporters. Using the variation 4.0 launch, all 25 million of Hornet’s social application users could have usage of the breaking that is first and pop music tradition headlines via Unicorn B ty and community-curated travel tips and information from Vespa through Hornet Stories and Hornet Places. Browser users its nevertheless capable of finding all previously published and editorial that is forthcoming on Hornet’s internet site.

While other LGBTQ apps have actually shied not even close to producing content through their main manufacturer identification and also have created editorial that is split, Hornet is tilting into the brand equity it has made with its loyal person base. Continue reading →