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Exactly What role do blogs, influencers, social support systems, and online video marketing play in the fashion sector, today?

Digital marketing t ls in fashion have actually evolved with interaction technologies, becoming more interactive and more personalized over time, much like the shopping experience. The character of fashion itself — its seasonality — requires that marketers create narratives, via content available on numerous products or channels to encourage the need for new appearance and items that are specific times a year.

We discussed the site, e-commerce and Search Engine Optimization in an article that is previous giving a summary of their functioning within the advertising mix and some suggestions to optimize them. Here we are going to simplify the role played by blogs (corporate and folks outside of the company), influencers, social support systems – among which, undoubtedly, Instagram deserves a speech that is separate and video marketing, media object par quality, indispensable in virtually any online strategy decided by the brand name. Continue reading →